Upscale Matchmaker Website

Goals: Efficient organization of a huge amount of text content from over 30 long web pages into a clean layout that emphasizes selling products more than services.


Requirements: Intro video and press above fold on homepage, many button links among different pages, nature-inspired color palette, soft images, elegant look to appeal to upscale clients.


Tasks: User research, competitive analysis, information architecture, conversion optimization, wireframing, UI Design.